Merci-Michel - Projects | Kenzo shopping league

For the release of a limited edition sneaker, Kenzo and the agency Artefact, imagined a new shopping experience. During a single day, internet users were invited to try a dedicated e-shop and fight for their favorite pair of shoes. We used a real time multiplayer system, where a limited number of people could connect at the same time. Users steal the shoes from each other's cart before being able to purchase them. Wicked, but fun, am I right?